I do every step myself: the idea, the script, the filming and the edit. Brands get a finished video they can post, and nothing gets lost between steps.
For wool&, they asked for a Short and the idea was mine: one dress, styled three ways. For my own channel, I laid a long video out in chapters: what a digital garden is, where it comes from, how it helps, how creatives can use one and how to start.
I write every script. For the Short, the structure was the idea itself, the same dress in three looks. For the long video, the script follows the chapters, and the timestamps in the description let viewers jump to the part they want.
I shoot the footage myself, and I’m on camera for wool& and for my channel. For Under Luna, I filmed the product in use.
I edit everything myself in Adobe Premiere, and I use After Effects and CapCut too. Here’s the Premiere timeline for Digital gardening 101.
The timeline for Digital gardening 101.
Fall outfitting tips, with the Alana Merino Wrap dress styled three ways. The video links to the dress on the wool& site.
I scripted, filmed and edited this one, and I’m in it. wool& asked for a Short. The idea was mine.
What a digital garden is, its history, how it can help your digital life, how creatives can use one and how to start your own. Published on my channel in September 2026.
On my own channel, not client work. I scripted, filmed and edited it.
I scripted, filmed and edited this one. I’ve left view numbers off.
459K views on the Short, 55K on the long video.
View counts as shown on YouTube on October 22, 2026. The two numbers are separate and aren’t added together.
When I do the script, the filming and the edit myself, the idea stays intact all the way to the final cut. I never have to hand it off and hope it survives.