Stitch Fix is an online styling service that advertises on a lot of social platforms. For Meta, the ads had to bring in new clients, speak to women and men differently, and keep up with a steady calendar of promotions. That meant statics, video and dynamic product ads (DPA).
In the campaign shown here, every static has the same lime-green “$20 off your first Fix” badge. Whatever the outfit or headline, people can see the offer right away.
Each ad led with something different: the season (“Spring style made easy”), a joke (“Side effects may include compliments”), news (“Big + Tall is here”) or reassurance (“All style, no risk”).
Women’s ads used styled outfit collages. Men’s included a flat lay with the Stitch Fix box. Statics were square, and the videos were 9:16 vertical or 4:5.
I also handled production timelines and asset tracking, and kept review rounds moving so the ads went out on time.
I also made the DPA and non-DPA assets for both lines of business.
I haven’t put campaign numbers on this page. If you’d like to hear what I can share, email me.
With a steady calendar of promotions, the schedule matters as much as the idea. Clear timelines and review rounds are how good ideas actually go out on time.