In October 2023, LTK and Madewell ran an exclusive in-app sale with 20% off. There was a lot to get right before it started. Creators had to be ready to post, shoppers had to hear about it, and everything had to look like one event, with LTK’s and Madewell’s looks working together.
I helped set the direction and designed each piece in Figma, blending LTK’s look with Madewell’s.
The #LTK×Madewell logo, with its custom ×, went on every asset, over creator photos or a warm neutral panel. You could spot the event in an inbox, a feed or a story.
Messages went out in steps: “Starts in 1 week,” then “Is live next week” with a nudge to start favoriting, then “Is officially live in-app!” with a prompt to post and share. Each one asked for one thing.
Checklists and prompts told creators to re-tag their Madewell items, schedule posts ahead of time and share styled looks, with ideas for what to post. The pro tip in the stories, that creators who share sale content earn 115% more on average, gave them a reason to bother.
Story series for creators: the one-week heads-up, content ideas and a pro tip.
Announcement, checklist and content ideas.
Banner sequence, from “is coming” to “is officially live in-app.”
A slide from the marketing communications deck. Creator marketing ran 9/29 to 10/29, and shopper marketing ran 10/17 to 10/29.
I also made the email blasts, decks and blog posts for the event.
GMV, orders and clicks all went up.
Numbers as reported by LTK after the event. I don’t have what they were compared against, so I’m showing the percentages as given.
I kept every message to one next step and gave people a reason to take it.