In 2024, Amber Venz Box, LTK’s founder and CEO, wanted to start a podcast. The brief was to create the branding for the new show. It had to fit LTK, stand on its own and work on several platforms.
I designed the visual identity and launch assets for the show. The LTK mark is a small sign-off, so the wordmark and the host lead.
I built the logo around the show’s name. MORE and SAY are set in a high-contrast serif with a small italic “to” between them, which gives it a conversational rhythm.
I used the same wordmark, host portrait and clean white palette on the podcast cover, the YouTube banner (desktop and mobile), the announcement stories and the player screen, so it matched Amber’s existing digital presence.
The launch announcement was two stories: a quiet “Coming soon…” to build curiosity, then the full reveal with the host and the logo.
The cover pairs the wordmark with the host’s portrait in a square, so both still read at app-icon size.
Teaser and reveal.
Channel concept. The banner and avatar use the same wordmark.
Channel concept, mobile view.
The “Coming soon” story on a phone, next to the reveal.
The branding, banners and social assets for the launch.
I developed the show’s branding, YouTube banners and social assets, so LTK had one consistent look across YouTube, social media and digital marketing. I don’t have launch numbers to share.
For show-level context, not as a measure of the branding: Podnews, citing Rephonic, lists a 4.9 rating from 35 ratings across Apple Podcasts and Spotify (as of October 2026).
A podcast brand mostly shows up as a tiny square or a fast scroll. A bold wordmark and one steady look did most of the work.